ITB Berlin 2017 took place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin opened to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, was hold from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention was free for trade visitors.
In 2017, there was a total of 10,000 companies and organizations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.
The ITB Berlin is the World’s Leading Travel Trade Show – the world’s largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies